Giuseppe Vacca: A Life Between… Rosalia Vacca and the Dream of “Su Moru”
A new generation bringing Sardinian rice to small shops and food fairs
At just thirty years old, Rosalia Vacca brings energy and vision to the family’s rice-growing tradition. She tells the story of Su Moru, a brand rooted in family heritage and aimed at the future. From its debut in 2024 with the first packaged rice to recognition at the Italy Food Awards, her journey reflects the determination of a young entrepreneur who wants to complete the production cycle, from the fields to direct sales.
Rosalia describes the fairs and festivals that showcase rice as a versatile food, the financial challenges of packaging, and the beauty (and difficulty) of working with family. A tale of courage and passion that looks ahead while honoring tradition.
Video table of contents
Interview information
Region: Sardegna
City: Oristano
Rosalia Vacca
Year: 1995
City: Oristano
School: University
Profession: Farmer
Languages: italiano
Document by: Luca Ghiardo
Video by: Luca Ghiardo
Created: 29-08-2025
Questo video fa parte del seguente archivio
Rice stories
Rice stories
Food is a fundamental resource for man and his health, both through the supply of nutrients and the ability to embody traits of human culture that play a leading role in our well-being.
Over time, each territory has built original ways in which to relate to the fruits of its land, enriching them with rituals, symbolic meanings and culinary customs. Much of these relationships have been lost following the years of the economic boom, with the exodus from the countryside to urban centers, with the advent of agriculture for mass production and ultimately with the globalization of markets and the consequent impoverishment of the heritage of biodiversity and ethnodiversity.
The purpose of this archive is to collect evidence relating to the main rice production area in Europe, that is the Po Valley, and to investigate, through the analysis of textual sources and testimonies collected in the field, both what survives of this heritage, and the ways in which which has evolved and reached us, paying particular attention to the explicit and implicit links that bind food and health.
