Valentina Masotti
Rice recipes and stories
Valentina Masotti, graduated in Communication Sciences at the Catholic University of Milan, continued her professional career within the world of communication focusing on the theme of food and wine. And it is precisely to the cultural context of Vercelli, full of stimuli linked to rice, that Valentina owes her specialization. She attended a rice sommelier course and within a few years she wrote her first book dedicated to white cereal. Today Valentina is one of the most authoritative and well-known voices at national level in the dissemination of good practices for communication and narration of stories and products of rice growing.
Video table of contents
- Author and rice sommelier.
- Digital communication and social media for the rice sector.
- Promote Italian rice: risotto rice.
- The historical and cultural heritage of Italian rice growing: hybridizations.
- My links with the world of rice.
- The rice sommelier.
- The rice of Baraggia.
- The farmers are the best witnesses of the quality of their products.
- Environmental sustainability, a problem to be faced by looking for the right compromise.
- The story of the producers is central to the narration.
- Rice is a healthy food.
- The long cooking time makes white rice preferable to brown rice.
- The historical varieties: also an emotional heritage for our territory. The giant of Vercelli.
- The panissa of my family, the dish of the heart and of the mystery.
- The role of chefs and restaurateurs for rice.
- The medical use of rice yesterday and today. South center. Smart food.
- Social media to contact producers and consumers at sustainable costs.
Interview information
Country: IT
Region: Piemonte
City: Vercelli
Valentina Massotti
Date of birth: 07-04-1981
City: Vercelli
School: University
Profession: Entrepreneur
Languages: Italiano
Document by: Luca Ghiardo
Video by: Luca Ghiardo
Created: 28-04-2021
Questo video fa parte del seguente archivio
Rice stories
Rice stories
Food is a fundamental resource for man and his health, both through the supply of nutrients and the ability to embody traits of human culture that play a leading role in our well-being.
Over time, each territory has built original ways in which to relate to the fruits of its land, enriching them with rituals, symbolic meanings and culinary customs. Much of these relationships have been lost following the years of the economic boom, with the exodus from the countryside to urban centers, with the advent of agriculture for mass production and ultimately with the globalization of markets and the consequent impoverishment of the heritage of biodiversity and ethnodiversity.
The purpose of this archive is to collect evidence relating to the main rice production area in Europe, that is the Po Valley, and to investigate, through the analysis of textual sources and testimonies collected in the field, both what survives of this heritage, and the ways in which which has evolved and reached us, paying particular attention to the explicit and implicit links that bind food and health.
Other video
