Anita Casamento Andrea Cerrato
Bagna Cauda: from traditional event to engine of experiential tourism for Monferrato
Andrea Cerrato, President of the Sistema Monferrato e Val Bormida tourism consortium and an expert Destination Manager with over twenty-five years of experience in the sector, defines the Bagna Cauda Day as a fundamental asset for Monferrato and the entire Piedmont region. It is viewed not merely as a celebration of a socio-gastronomic system, but as a powerful tool for experiential tourism.
The Bagna Cauda Day event highlights the complex Piedmontese hospitality model and the rich agricultural supply chain. Furthermore, it allows for the creation of a virtuous network that benefits the entire area of Southern Piedmont, extending all the way to the neighbouring region of Liguria.
Video table of contents
- Introduction
- Bagna cauda day as a driver of tourism development
- How to address tourist seasonality
- A virtuous network
- Bagna cauda as a way to discover the region and its products
- A territory open to the world
- Tourists seeking experiences
- Honoring tradition while embracing innovation
- Beyond sustainability, responsibility
- A glance at the future
- Welcoming "temporary citizens"
Interview information
Country: IT
Region: Piemonte
City: Asti
Andrea Cerrato
Date of birth: 11-22-1975
City: Asti
Profession: Manager
Languages: Italiano
Document by: Laura Bugliazzini
Video by: Laura Bugliazzini, Andrea Icardi
Created: 22-11-2025
Questo video fa parte del seguente archivio
Nourishing Piedmontese Identity: Bagna Cauda’s tales
Nourishing Piedmontese Identity: Bagna Cauda’s tales
Bagna cauda is a complex and multifaceted gastronomic system partly constituted by its ingredients and, above all, by a repertoire of cultural aspects capable of conveying symbols, traditions, and knowledge of the communities of Southern Piedmont, from which it is considered an identity food.
A dish in which every variant of the recipe is evidence of a different tradition: hundreds of possible preparations that differ from each other, connected by distinctive traits such as conviviality, sharing, irony, and the celebration of a non-solemn festive event. A unique convergence that represents the common thread of this repository that contains interviews with farmers, cooks, and those who experience the practice of bagna cauda as a moment of communion with food and collectivity.
A meaning that, in the last twelve years, the Astigiani Cultural Association has been able to grasp, proposing to the Piedmontese communities all over the world the participation to the Bagna Cauda Day. A very successful initiative that involved over 30.000 diners in the 2024 edition.
