Angelo Mario Ferrari Marinella Ferrari
From the rice fields of Campidano to Italian tables: tradition, innovation, and sustainability
Marinella Ferrari shares the story of her family business, founded by her father and grown with a focus on quality and respect for the environment. From voluntary certifications to the fight against climate change, from the use of drones to the rich biodiversity that thrives in the rice fields, Marinella reveals a vision of agriculture that balances production and nature.
Between memories of a time when malaria hindered the island’s development and today’s pride in exporting rice all over Italy, her words reflect the value of a fertile land and a product that has won over even the most distant customers.
Video table of contents
- My role in the company
- The farmer protects the environment and nature
- Plants get sick and to cure them you need plant protection products
- Adherence to the integrated agriculture protocol
- There is so much life in the rice fields!
- The flamingo, beautiful but the enemy of laughter
- The arrival of the ibis and the increase in animals in rice fields in recent years
- We are a seed company: the dream of bringing Sardinian rice to the tables of Sardinians
- Direct sales of our rice since 2010-2011
- Sales through e-commerce
Interview information
Country: IT
Region: Sardegna
City: Oristano
Locality: Località "Pesaria" Pinna Manna, 09170 Oristano OR
Urls: Riso I Ferrari
Marta Marinella Ferrari
Date of birth: 01-31-1966
Profession: Farmer
Languages: Italiano
Document by: Luca Ghiardo
Video by: Luca Ghiardo
Created: 28-08-2025
Questo video fa parte del seguente archivio
Rice stories
Rice stories
Food is a fundamental resource for man and his health, both through the supply of nutrients and the ability to embody traits of human culture that play a leading role in our well-being.
Over time, each territory has built original ways in which to relate to the fruits of its land, enriching them with rituals, symbolic meanings and culinary customs. Much of these relationships have been lost following the years of the economic boom, with the exodus from the countryside to urban centers, with the advent of agriculture for mass production and ultimately with the globalization of markets and the consequent impoverishment of the heritage of biodiversity and ethnodiversity.
The purpose of this archive is to collect evidence relating to the main rice production area in Europe, that is the Po Valley, and to investigate, through the analysis of textual sources and testimonies collected in the field, both what survives of this heritage, and the ways in which which has evolved and reached us, paying particular attention to the explicit and implicit links that bind food and health.
